Geographical Indications (GI) Tags from Assam

The traditional crochet lace craft of Narasapur in Andhra Pradesh receives a Geographical Indications (GI) tag to preserve its unique identity amidst competition from machine-made lace from China.

• Similarly, Majuli masks and manuscript painting in Assam gain GI recognition, enhancing their cultural significance and safeguarding against decline.
• These GI tags aim to rejuvenate and promote traditional crafts, ensuring their continued legacy and heritage preservation.

Narasapur Crochet Lace Craft

• The Department of Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce and Industry registered the craft in the Geographical Indications Registry (GIR), certifying that the craft is geographically limited to 19 mandals in West Godavari and Dr. B.R.Ambedkar Konaseema districts in the Godavari region.
  • Narsapur and Palacole are the major trade points for lace products in West Godavari district. In Konaseema region, Razole and Amalapuram are known for the craft.

• Challenges Faced by Narasapur Artisans:
  • The craft market has been stagnant since the Covid-19 pandemic, resulting in a lack of new orders and decreased production.
  • While over 15,000 women are associated with the craft, only around 200 are actively involved in regular production.
  • Machine-made lace products from China have dominated the market, posing a significant threat to the demand for Narasapur lace products.
  • Majuli Masks:
  • Majuli masks are intricately crafted masks made by hand using traditional techniques.
  • The handmade masks are traditionally used to depict characters in bhaonas (a traditional form of entertainment, with religious messages), or theatrical performances with devotional messages under the neo-Vaishnavite tradition, introduced by the 15^th-16^th century reformer saint Srimanta Sankardeva.
    • The masks can depict gods, goddesses, demons, animals and birds — Ravana, Garuda, Narasimha, Hanuman, Varaha Surpanakha all feature among the masks.
  • Made from a variety of materials including bamboo, clay, dung, cloth, cotton, and wood, the masks can vary in size from covering just the face to encompassing the entire head and body of the performer.
  • Traditional practitioners are modernizing Majuli mask-making by moving beyond the confines of sattras (Monastery) to embrace contemporary contexts.
    • Sattras were founded by Srimanta Sankardev and his disciples to serve as centres of religious, social, and cultural reform.
    • Majuli, with its 22 sattras, is a hub for these cultural practices. The mask-making tradition is predominantly found in four sattras: Samaguri Sattra, Natun Samaguri Sattra, Bihimpur Sattra, and Alengi Narasimha Sattra.
• Majuli Manuscript Painting:
• The manuscript paintings of Majuli are a form of religious art closely linked to the island’s Vaishnavite culture, centred around worship.
• One of the earliest examples of this art form is attributed to Srimanta Sankardev, depicting the Adya Dasama of the Bhagwat Purana in Assamese. It continues to be practised in every sattra in Majuli.
• Majuli Manuscript Painting are inspired by the Pala school of Painting art.