Aabhar online store

• The ‘Aabhar’ online store showcases a range of gift items manufactured by indigenous tribes, handloom weavers, and artisans under the One District One Product (ODOP) and Geographical Indication (GI) categories.
• The store is hosted by GeM and sources products exclusively from:
  • Central Cottage Industries Emporium (CCIE)
  • Khadi and Village Industries Commission (KVIC)
  • Various Central and State Handicraft and Handloom Emporiums
• Promoted under the ‘Vocal for Local’ campaign.
• The gift articles and hampers will be used in official events, ceremonies, and functions of the Railways.
• The initiative aims to promote India’s rich heritage through handlooms, handicrafts, and artisanal goods, and to provide market access to local artisans, rural entrepreneurs, and women-led enterprises.
• The GeM CEO’s note highlighted that the effort supports sustainable and inclusive economic development.

Significance

• Encourages social inclusion: Provides new market avenues and income opportunities for marginalised artisans and rural entrepreneurs.
• Supports traditional industries: Promotes handloom, handicraft, and indigenous products across India.
• Aligns with earlier initiatives: Complements the ‘One Station One Product (OSOP)’ scheme that showcases local artefacts, handlooms, and handicrafts at railway stations.
• Promotes ‘Vocal for Local’: Reinforces the commitment to self-reliance and heritage-based economic growth.